Brendan Cullen lives in Cleveland & does web design & sometimes writes in the third person.

09 Jan 2008
Comment [11]

Five Good Habits to Learn for Quality Photoshopping

Getting started with Adobe Photoshop can be a pretty daunting task. Encountering all those pallettes, menus, filters and tools for the first time can be intimidating and downright frustrating.

Recently I realized that come August, I’ll have been working with Photoshop for 10 years (the sound you hear is my own horn tooting). In that time, it’s the one piece of software I’ve used consistently and have developed some rather good (and plenty bad) habits that might come in handy for people firing it up for the first time.

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04 Jan 2008
Comment [9]

Entry Level Designer Wanted, 3-5 Years Experience Necessary

A few days ago Greg Storey wrote a little something discussing the lack of available talent in the web design/development industry. To summarize, agencies and freelancers alike are swamped to the point of being “slightly crippled“, and there’s just not enough workers to go around.

Going by the reaction in the comments, and from some of my own friends in the web design world around Cleveland, this does seems to be the case. Overflow work abounds and it seems to be a good time to be an experienced web developer. But what if you’re not?

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03 Oct 2007
Comment [12]

A Quick Lesson in Email Marketing

Email marketing, done properly, is an unbelievable tool. Effective and cheap.

Email marketing, done properly, can have a huge Return on Investment. Take for example, an email/fax campaign I was recently involved in. Last year, the company spent about $5,000 on a direct mail blitz that netted them (from what I heard) just about nothing.

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14 Sep 2007
Comment [3]

Another Satisfied Customer

I’m a little late to the game with this, but if you haven’t heard already, Tuesday’s Cleveland Web Standards Meetup was a rootin’ tootin’ good time.

Plenty of new faces as well as most of the now familiar ones, and once again I was struck with the diversity of talent and experience.

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16 Aug 2007
Comment [7]

Ramblings About Cleveland Web Design Firms and Standards

Over at Refresh Cleveland David Mead asks “What would you like to see as the standard that Cleveland web firms put out?

How about any?

In my few years here in the Cleveland web scene, I’ve been on one side of the table or the other dealing with a fair amount of Cleveland web firms, many of them “award winning.” Most of them were more interested in locking customers into their outdated (and sometimes just plain re-branded open source) Content Management Systems than selling the benefits of standards.

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